A cookie is a small piece of data sent from a website and stored on the user's computer by the user's web browser.
Besides cookies, there are other related tracking technologies that we use indirectly (via Google Analytics, Google AdWords and Facebook Ads) to the same effect: web beacons, embedded scripts, location-identifying technologies.
Our first objective in using cookies is to improve the website and provide you with the best possible experience when you browse our site. Cookies allow us to remember user preferences and settings. For example, a cookie stores the information about your recently viewed yachts for charter or for sale. This streamlines your browsing experience.
Cookies allow us to monitor the use of our website and the online behaviours of our visitors, at aggregate statistical level. The information we gather via these cookies cannot be used to identify you as an individual, as it is pseudonymised data.
Google Analytics is our third party web analytics service provider, and it automatically collects information about your use of our website, how you access it and what device you use to access it, all for analytical purposes.
Google Analytics processes IP addresses and information from other cookies used on our sites so that we can track page views, see how many users we have and learn more about them, for example what browsers they are using and, sometimes, in what country, city or area they are located.
Our second objective in using cookies is to create online marketing and advertising campaigns that are as relevant and effective as possible.
The information third party providers like Google and Facebook gather on our behalf cannot be used to identify you as an individual. This data is also pseudonymised.
Specifically, the Facebook Pixel cookie is used to measure ad conversions or retarget our visitors on Facebook.
The AdWords Remarketing tag enables us to run retargeting campaigns targeting our website visitors.
We also run RLSA Campaigns. RLSA means remarketing lists for search ads. A remarketing list for Google search ads needs to have a minimum number of 1,000 cookies before the list can be used to tailor our search ads. This helps protect the privacy of those who make up your list.
If you choose to not allow our site (and any other site) to save and read cookie data, you can change the settings in your browser.
Here are some other privacy options that are available to you:
Opt out from Google Analytics: https://tools.google.com/dlpage/gaoptout
Control the information Google uses to show you ads: https://adssettings.google.com
Control your Facebook Ads Preferences: https://www.facebook.com/ads/preferences
Opt out from interest-based ads from Google, Facebook and other participating companies:
through the Digital Advertising Alliance in the US,
the Digital Advertising Alliance of Canada in Canada,
the European Interactive Digital Advertising Alliance in Europe